Denton County Transit Authority
Rider Acquisition Campaign – State Fair of Texas
Five years into an ongoing engagement with HCK2, Denton County Transportation Authority (DCTA) partnered with the agency to optimize its outreach to potential riders in its service area and position itself as the top transportation option to the 2019 State Fair of Texas in downtown Dallas. HCK2 leveraged the power of onboard signage, printed collateral, digital advertising and print advertising to draw attention to ticket savings and a fast-and-easy ride straight to the fair’s main gate. The result? Substantial increases in sales and ridership over 2018 numbers, and significant traffic to the DCTA State Fair webpage.