Denton County Transit Authority

Rider Acquisition Campaign – State Fair of Texas

Five years into an ongoing engagement with HCK2, Denton County Transportation Authority (DCTA) partnered with the agency to optimize its outreach to potential riders in its service area and position itself as the top transportation option to the 2019 State Fair of Texas in downtown Dallas. HCK2 leveraged the power of onboard signage, printed collateral, digital advertising and print advertising to draw attention to ticket savings and a fast-and-easy ride straight to the fair’s main gate. The result? Substantial increases in sales and ridership over 2018 numbers, and significant traffic to the DCTA State Fair webpage.

Windscreen Ad

DCTA - windscreen ad with an image of a mother, father and daughter having fun at the fair surrounded by fair icons on colorful shapes with the headline Save Your Money for the Midway with DCTA

Print Ad

DCTA - print ad with an image of a mother, father and daughter having fun at the fair surrounded by fair icons on colorful shapes with the headline Put Your State Fair Fun on the Fast Track

Poster

DCTA - poster with an image of a man and a woman riding a ride at the state fair surrounded by fair icons on colorful shapes with the headline Put Your State Fair Fun on the Fast Track

Brochure and Train Schedule

DCTA - brochure with an image of a mother, father and daughter having fun at the fair surrounded by fair icons on colorful shapes with the headline Put Your State Fair Fun on the Fast Track

Digital Display Ads

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