HCK2 Announces Promotion of Three Executive Leadership Team Members
Agency Also Strengthens Leadership Team with Hire of New Director of PR + Content Strategy
DALLAS, Texas (May 1, 2023) — HCK2, a full-service marketing + communications agency, is pleased to announce the promotion of three highly-regarded team members, effective immediately: Valerie Taylor to Executive Vice President, Finance; Melinda Jobe to Vice President, Integrated Marketing; and Kaileigh Pattee to Director, Digital Strategy + New Business.
“As we celebrate our 25th year in business, we are thrilled to announce the promotions of three key leadership team members, Valerie, Melinda and Kaileigh,” said Heather Capps, Founder, President + CEO of HCK2. “Their dedication to delivering exceptional work, combined with their commitment to our clients’ success, has been integral to our agency’s growth and success. We are incredibly proud to have them on our team.”
Valerie oversees HCK2’s day-to-day financial operations, payroll and human resources. Her responsibilities include producing month-end financials, developing quarterly reports for the executive leadership team and contributing to overall cash management. “I help keep the lights on and the doors open,” Valerie remarked.
In Melinda’s role, she is responsible for developing and overseeing the implementation of marketing plans that align with clients’ business objectives and goals. She ensures all marketing efforts are coordinated and integrated across various channels and platforms, monitoring and analyzing key performance metrics to optimize marketing efforts and resources. Melinda has been with HCK2 for over six years and plays a key role in elevating the agency’s integrated marketing capabilities.
Kaileigh’s expanded role will entail leading HCK2’s digital practice, with a focus on overseeing the development and execution of social media and influencer marketing strategies. She will also continue managing business development efforts for the agency by identifying and pursuing new opportunities that generate revenue and increase profitability.
HCK2 is also pleased to announce the hiring of Anna Clark, Director of PR + Content Strategy. Anna brings more than 20 years of experience in public relations, integrated marketing communications and sustainability. Her expertise spans technology-driven B2B companies from SaaS to eCommerce to AI, B2C companies across industries, public-sector clients and nonprofits.