The Town of Addison
BOND ELECTION CAMPAIGN
In 2012, the Addison City Council agreed to hold a Bond Election for residents to vote on various improvement projects for the city. To help inform citizens of the propositions and notify them of Election Day details, HCK2 designed and developed a landing page and marketing campaign for the city.
The landing page became the main resource for residents to learn about the Bond Election. It described the six propositions in detail and also featured important PDF documents, such as FAQ sheets and polling station locations. HCK2 also created a web banner to be featured on the Addison website to help boost web traffic, and designed a newsletter to be distributed to residents.