PUBLIC RELATIONS, CUSTOM DESIGNED MEDIA KIT
Boston’s Restaurant & Sports Bar is a rapidly expanding casual dining restaurant known for their gourmet pizzas, energetic atmosphere, and sports memorabilia décor. From 2010-2012, HCK2 partnered with Boston’s to create a national public relations outreach campaign for its annual Valentine’s Day Fundraiser supporting the Juvenile Diabetes Research Foundation (JDFR). HCK2 organized and designed foundational materials, including customized media kits, direct mail pieces and spokesperson bios. An assortment of news releases and creative media pitches were distributed to national and local markets before and after the event.
The 2010 campaign alone raised $100,000 for JDFR, nearly three times the amount donated in 2009. HCK2 played a key role in securing more than 103,000,000 impressions with an estimated advertising value of $507,000.