Dallas National Golf Club
LEAD GENERATION CAMPAIGN, SALES COLLATERAL SYSTEM, AND CUSTOM PHOTO SHOOT
Dallas National is a highly distinguished golf club that offers its members the ultimate golf experience. Dallas National wanted to upgrade its prospective membership materials to reflect its luxury services. As part of a competitive agency interview process, HCK2 won the project in the initial pitch, delivering quality insights and experience that blew the board away.
HCK2 art directed a custom photo-shoot to capture the course’s beauty and elegance to feature in collateral materials. We then designed and managed production for Dallas National’s Corporate ID Package, including business cards, letterhead and envelopes. In addition, we created an elegant new-member brochure packet, which included a custom envelope, a pocket folder with custom die cuts and a marketing brochure. Using natural colors and leather-influenced material, the final product exemplified the elegance and natural beauty of the club, perfect for the golf purists it was designed to attract.