NTT DATA, a leading IT services provider and global innovation partner with 80,000 professionals based in over 40 countries, partnered with HCK2 in 2015 to increase brand awareness in North America, with a focus on social media performance and increased traffic to NTT DATA America’s website. HCK2 began by conducting an audit of its social channels to measure its current social performance relative to its competitors. Based on the audit results, HCK2 then designed a social strategy to bridge the gap between where NTT DATA currently was in its social performance and where it needed to be, and began work with NTT DATA’s social team daily on execution of the strategy.
After one year of partnership with HCK2, NTT DATA’s social channels increased 134% in total audience size and experienced an average 39% increase in impressions each quarter in 2015. Blog page views increased 156% and users spent 1.6 times longer reading these thought leadership posts. NTT DATA’s website welcomed 950,000 new visitors in 2015, with social channels ranking among the top referrers to NTT DATA’s website that year.
In 2016, HCK2 continued to partner with NTT DATA on social media; by the end of the year, total audience size had increased 17%, social media impressions had increased 143% and social media clicks to website had increased 207% compared to 2015. With NTT DATA’s acquisition of Dell Services, HCK2 managed all social activity when the pre-announcement went live in March and began trending organically on Twitter. HCK2 also worked closely during the rest of the year with Dell’s and NTT DATA’s social teams to integrate both programs into one, as well as assisted planning and executing all social launch day activities. The day of the deal’s close in November, HCK2 live-tweeted all acquisition activities including a speech from NTT DATA’s CEO as well as a guest appearance from Ross Perot at Dell’s newly acquired Plano office.