Regus, one of the world’s largest global providers of flexible workspace, contracted HCK2 to help with a lead generation campaign that would enable Regus’ Corporate Account Directors better prospecting leads. The campaign consisted of a three-wave approach.

Wave one included personalized letters from the CEO, CFO, and Vice Presidents of Sales and Real Estate, along with a highly specialized video card. The video card was Regus branded and included a three-minute video introducing Regus and its capabilities to key decision makers.

As an immediate follow-up, wave two included a targeted letter campaign accompanied by a branded Calloway golf tin and golf scorecard as a dimensional direct mail piece.

Wave three included a direct follow-up from the Regus Corporate Account Directors setting up appointments with their new contacts, and rewarding them with the new cutting-edge golf technology, a Game Golf system. The campaign is being tested on a national scale and is intended to become the next global sales tool for the Regus Corporation.

Regus Projects




Regus Lead Generation Campaign




Regus Interactive Presentations
Regus Lead Generation Campaign Logo

Interactive Services

  • Interactive Presentations (Video/Animations)

Creative Services

  • Creative Copywriting
  • Lead Generation Campaigns
  • Overall Design & Concepting
  • Sales Collateral Systems

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