Through our comprehensive public relations program, HCK2 continually and successfully establishes Waldman Bros online and in the Dallas-Fort Worth community as an insurance expert and industry leader. As part of the strategic program, HCK2 develops and distributes press releases and blog posts, which feature company product and service offerings, thought leadership on industry topics, recognition for company and employee awards, and corporate social responsibility initiatives. Through these efforts, we have secured significant placements for Waldman Bros in local news outlets, as well as trade publications, reaching an audience of more than 9.5 million individuals.
Waldman Bros partnered with HCK2 in 2014 for expertise on establishing, managing and growing its social media presence. HCK2 helped create Waldman Bros’ Twitter profile and updated the brand’s Facebook and LinkedIn pages with fresh headers and logos. HCK2 regularly provides Waldman Bros blog posts, bi-weekly social media content calendars, social campaign content, as well as social media training sessions with their leadership to equip them in amplifying the brand. HCK2 also introduced a social media advertising pilot program, which increased its social audience size by 495% and pushed 153 top decision makers in client prospect companies to the Waldman Bros site. HCK2 continues to partner with Waldman Bros in their social efforts to continually increase its brand awareness and thought leadership in the online world.