Social Media Services
Prior to joining the IMA Financial Group in 2016, Dallas-based Waldman Bros established a 70-year track record as a unique “integrity-first” organization that forged long-term partnerships with each client to protect their financial and insurance interests. From comprehensive commercial and personal insurance to financial services and employee benefits, the firm’s proven expertise placed client needs first through strategic counsel and education to ensure sustained value and performance. In 2014, Waldman Bros turned to HCK2 to enhance and maximize the firm’s communications and marketing initiatives designed to reach and engage existing and prospective clients.
As part of the integrated, marketing campaign, HCK2 supported Waldman Bros through social media strategy, content creation and paid social. The agency also executed a series of social media training sessions for Waldman Bros’ leadership to further its brand awareness among their personal social networks. As a result, HCK2 amplified the Waldman Bros’ brand on the company’s social media channels, increasing the audience size on Facebook by 529 percent and LinkedIn by 49 percent. The agency also drove more than 600 individuals in the Dallas area, including top decision makers and prospective clients, to Waldman Bros’ website.