Greyhound wanted a higher profile in the Northeast. We started a coast-to-coast buzz.

Greyhound wanted a higher profile in the Northeast. We started a coast-to-coast buzz.

We only advertised in New England... but word spread a little further than that. Shortly after launch, we got the attention of the Seattle Times. And the Washington Post. And, apparently, passengers who took notice of our message and boarded buses in droves.

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HCK2 Blog

When It Comes to Marketing, Know Where You’re Going

The strategy for marketing your organization is always evolving. If you are not sure how to move your organization forward, we think this adage holds true: Sometimes you have to remember where you have been to determine where you’re going.

Don’t spend too much time obsessing over “the next big thing.” Take time to review your goals and achievements and evaluate how to strategically implement new technology or trends in your integrated…

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