Greyhound wanted a higher profile in the Northeast. We started a coast-to-coast buzz.

We only advertised in New England... but word spread a little further than that. Shortly after launch, we got the attention of the Seattle Times. And the Washington Post. And, apparently, passengers who took notice of our message and boarded buses in droves.

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HCK2 Blog

The Understated Elegance of Copywriters

Copywriters are more than just people who can string a few words together, they are the artists of their language, crafting physical meaning from thoughts and ideas.

Great writing demands to be felt.

Really amazing writers evoke raw emotion. Whether their words make you laugh, punch you in the stomach or tug on your heartstrings, it makes no difference; you are effectively feeling something both in and outside yourself. This is a world that loves to share and connect, and there…

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