Greyhound wanted a higher profile in the Northeast. We started a coast-to-coast buzz.

We only advertised in New England... but word spread a little further than that. Shortly after launch, we got the attention of the Seattle Times. And the Washington Post. And, apparently, passengers who took notice of our message and boarded buses in droves.

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Branding: Design 101

In some ways, the field of marketing is not all that different from the fashion industry.  Both industries thrive on the age-old expression “what’s old is new again.”  Coca Cola and Miller have both made “vintage” labeling chic again.

However, when it comes to branding strategies – ranging from the top consumer brands to the more targeted business-to-business companies – the “in” look is usually a mix of classic pieces and…

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