Greyhound wanted a higher profile in the Northeast. We started a coast-to-coast buzz.
We only advertised in New England... but word spread a little further than that. Shortly after launch, we got the attention of the Seattle Times. And the Washington Post. And, apparently, passengers who took notice of our message and boarded buses in droves.
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HCK2 Blog
BP goes to London to rebuild its image
In times of public crisis and image apocalypse, most companies find an adept, quirky bunch (such as us truly) to get inside immediately and promote the goodness externally, command the situation and correct perceptions.
That said, other companies really can't do that because most crisis communications professionals would stray from them like they were going to catch the bubonic plague at the mere mention of the bedeviled brand. They can't…
Read the post »More Posts From Our Blog
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The Why of Taking a Stand
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Valley View Mall is going Midtown?
