Public Relations

Dallas PR

Media Relations

Media relations is the backbone of any successful PR program. M&P offers a deep understanding of the media. Yes, we have media lists and tools like most PR shops, but we also have long-term, trusted relationships with media on behalf of our clients. We understand how to generate a story concept or news item, and deliver to the best media outlets, and with the right message. Using a strategic approach, we will coach you on the best media approach, including: new releases, media advisories, video news releases and proactive media pitches.

Analyst relations

M&P has established relations with industry analysts at the largest firms, but our team prides itself on knowing niche industry analysts from various key sectors internationally. We provide our clients with one-on-one analyst briefings, roundtable discussions, webcasts, teleconferences and annual analyst summits to help fuel credentials, and that also results in broader awareness and coverage of clients.

Word-of-mouth marketing

Due to technology, the media relations landscape is changing, and we have to be ahead of the curve on the latest advances that impact our field. With print media circulation on the decline and broadcast news available 24/7, more and more people are turning to other forms of news gathering. Whether its blogs, podcasts, guerrilla marketing or grassroots tactics, M&P will use a strategic approach to garner the best results for your news.

Internal communications

Many companies are so focused on external relations, that sometimes one of the primary audiences is forgotten. It should always start with your best assets, your employees! It's important that employees understand company strategy, positioning, messaging and are given the necessary tools to represent the brand properly. M&P offers support from corporate positioning to strategic messaging and provides clients with the tools and training to give employees the best information in the most timely manner.

Investor relations

Going public, or is it just time for earnings again? Don't forget about the financial community. It's a target audience for the strong at heart. M&P will help you prepare the numbers and present the fact and figures in support of ongoing IR efforts. From retail and institutional investors, we are ready to highlight your company's story.

Executive positioning

Leverage your company rock stars from CEO to subject matter experts. Showcasing executive expertise can greatly influence company credibility and enhance top-of-mind recognition. M&P services include writing presentation speeches, posting spokespersons on expert databases, and securing high-level media and speaking opportunities to ensure executives and brand messaging are in the forefront.

Materials development

Every good company starts with a strong voice. With key messaging as a guide, M&P will help your company develop a brand presence with written elements that can be used in media relations efforts, executive positioning, collateral pieces and more. Capabilities include: white papers, by-lined articles, op-ed pieces, case studies, media kit materials and testimonials.

Media training

Maintaining composure and knowing how to best answer questions from the media can be challenging for even the most experienced spokespeople. We have extensive experience in broadcast and print media training tactics and tips for company spokespeople. The media training is designed to provide an overview of the media, messaging review and role-playing exercises for print and broadcast media.

Events management

Grand openings, trade shows, employee events, you name it! M&P has the expertise to handle all the details of managing and executing an event, as well as supporting a media presence.

Awards management

Applause! M&P is dedicated to showcasing your company success. Our awards management program identifies top awards for your company, your people and your accomplishments. From writing the award-winning copy to submitting your nomination, M&P ensures that your entry will be considered at the top of the list.

Crisis communications

Sweating bullets? It could happen to you, and we want you to be prepared for those rare occasions (we hope) when your company is faced with a difficult challenge, either internal or external, or both! We have a senior team in place that can guide your company management through a worse-case scenario to reduce any negative impact on your business.

Public affairs and policy communications

Maintaining a visible face and consistent voice for public entities is crucial to establishing credibility and clear communication. M&P can help influence and navigate the policy and political environments that affect your business. We can support strategy development, issues management, thought leadership and advocacy issues, as well as coordinate press conferences, one-on-one press briefings, media advisories and news releases to help support political, corporate or affiliations.

Advertising

Creative Services

Michael & Partners offers clients a complete scope of creative services - from initial concepting to fully integrated campaigns

Overall Design & Concepting:

Set the tone for your entire brand with the help of our creative services team. Overall design and concepting serves as a blueprint for further collateral and advertising design.

Logo Design:

Gain presence of mind with your audience with a logo that is both unique and memorable.

Corporate Identity System:

Reinforce your brand image across all areas of internal and external office correspondence with a concise, well-designed corporate identity system.

Sales Collateral System:

Ensure a lasting impression on clients with a leave-behind piece you can be proud of. A sales collateral system that reflects brand identity and drives home key messages gains top-of-mind presence and credibility with potential prospects.

Direct Mail Campaigns:

Customize your message for each client with our turnkey direct mail services. From design to fulfillment, we can help you deliver a direct mail campaign that achieves measurable results, strengthens brand image and drives sales.

Advertising:

Communicate your brand message to existing and potential clientele via targeted advertising. Whether print, radio or broadcast, we create ads that draw the attention of your desired audience and promote action.

Media Planning:

Drive sales and create familiarity with a customized media plan. Michael & Partners has established relationships with hundreds of local, national and trade publications to ensure your ad prime and effective placement in the most relevant media at the most cost-effective price.

Lead Generation Campaigns/Event Graphics:

Create an event experience that your prospects will be sure to remember. From booth graphics to on-site give-aways, we can help you design a plan that gains leads and drives traffic to your event.

Interactive

Web Design and Development

Web Design/Development and Flash Programming

Establish your company's web presence with a website that captures audience attention and clearly communicates your brand message. From concepting to live implementation, let us help you deliver a unique interactive experience to your market. Draw clients back to your site with dynamic content and captivating movement.

E-campaigns (direct email/newsletters/surveys)

Get your message out to a busy audience with a targeted eCampaign. Whether stand-alone or part of a broad marketing effort, the interactive format is a great way to stay connected to your clients via tools such as user surveys and unique URLs.

Motion graphics/Interactive CDs

Leave a lasting impression on your audience with a custom-built interactive CD. Our interactive designers can help you translate your product diagrams, flow charts and forecasts into eye-catching motion graphics.

Code Validation and Testing

Make sure that your audience is getting a high quality experience from your website. Our team will perform tests to ensure cross-platform compatibility and efficient loading time for all viewers.

Search Engine Optimization/keyword research

Drive traffic to your website with market-specific key words and search terms.Through industry and competitive research, our interactive services team can help you gain prominence in user searches.

Click Here to view our online Interactive Services portfolio.