Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

Untapped Brand Ambassadors

As the world continues to recover from the pandemic, meeting your consumers’ expectations in meaningful and intentional ways will help you prepare as the market recovers. Keeping customers happy is the key…

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Decision-making – Data Versus Emotion

With the growth of marketing technologies and the continued development of new channels, data has become the central focus of most communication efforts. Data identifies our target audiences, and it quantifies our goals. Data is…

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Four Key Traits of Successful Logos

While your logo may not directly affect your sales funnel, it can have a strong influence on brand loyalty and perception. Every time we discuss brands that clients admire, Apple and Nike…

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How Covid-19 Has Changed the Future of Public Relations

The Shifting Nature of Public Relations Today, more than ever, PR stands for “Powerful Resonance”

Four Steps to Building Lasting Relationships with Your Customers

Welcome to the Virtual Event Era

Navigating the New Age of Media Relations

HCK2 Client Celebrates North Texas Giving Day Success

Re-Engineering the Corporate Narrative

Why Influencer Marketing is Here to Stay

The Dark Side of Brand Consistency

Getting Back as Much as We Give

HCK2’s Furry Assistants: At the Office and Home Office

Pivoting During a Pandemic