Blog


Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

The Power of Connection


FOCUS ON RELATIONSHIPS, NOT JUST SALES. By Jeff Kent for Professional Photographers Magazine The value of retaining good customers should be common knowledge. Various studies show that acquiring a new customer costs…

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AI For Marketing: A Useful Tool But I’m Not Worried It’s Going To Take My Job


The buzz around AI keeps growing. It presents exciting new possibilities, but some jobs, especially creative ones, appear to be threatened.  We’ve played around with many AI tools, as have our clients,…

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HCK2’s All-Female Leadership Team Finds Fulfillment as Mother’s AND Executives


As a PR and Marketing Agency with an all-female leadership team, we attract a lot of female employees, many of whom are working moms. Our industry is traditionally female-dominated, but our core…

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Untapped Brand Ambassadors

Decision-making – Data Versus Emotion

Four Key Traits of Successful Logos

How Covid-19 Has Changed the Future of Public Relations

The Shifting Nature of Public Relations Today, more than ever, PR stands for “Powerful Resonance”

Four Steps to Building Lasting Relationships with Your Customers

Welcome to the Virtual Event Era

Navigating the New Age of Media Relations

HCK2 Client Celebrates North Texas Giving Day Success

Re-Engineering the Corporate Narrative

Why Influencer Marketing is Here to Stay

The Dark Side of Brand Consistency