Blog

Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

The Shifting Nature of Public Relations Today, more than ever, PR stands for “Powerful Resonance”

When people hear the term “public relations,” they often think “journalism,” “press releases” or “news articles.” While all of those items are definitely germane, professionals in the business understand how much more far-reaching this pillar of business communication has become over the past few decades.             PR isn’t just about pushing information out through a one-way […]

Four Steps to Building Lasting Relationships with Your Customers

Whether your focus is B2B or B2C, there is a common denominator to being successful: emotional connections. Building emotional connections with customers extends your relationships, fosters potential new ones and demonstrates that you are engaged with your customers on a deeper level. Harvard Business Review researched hundreds of brands and concluded that, “the most effective […]

Welcome to the Virtual Event Era

The global coronavirus pandemic has canceled countless events over the past seven months, and has forced many organizations to shift to a virtual alternative for the foreseeable future. In fact, Marketing Dive reported that 71% of marketers expect virtual events to continue beyond 2020 and the global virtual events market is expected to grow 23.2% […]