Blog


Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

Pets at Work


Pets at work? Hot dog! HCK2 is a dog-friendly workplace, much to the delight of our employees and clients – not to mention our tail-wagging pack of fur-babies! Although we fancy ourselves…

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English Can Be Weird


Everyone mixes up words and phrases from time to time, particularly in the English language, which, over the centuries, has incorporated so many other dialects from around the globe. However, here are…

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Act Fast and Newsjack


Newsjacking, a term coined by marketing strategist David Meerman Scott, is “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage…

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An Abbreviated Introduction to Acronyms

Abolishing Google’s Ad Position Metric

Busting Hunger in Dallas ISD

HCK2 to host Social Media Day in Dallas and Addison – #TXSMDay

Hands Aren’t Just for Mashing Keyboards – A Case for Picking Up a New Hobby

Seeking a Marketing Agency? Hire Specialists Not Generalists

The Mary Kay Women’s Entrepreneurship Summit 2017

Five P’s of PR Success

How Mindful Are You? Five Tips to Stressing Less at the Office

Branding Bees: Social Pollination and Content Harvesting

Leading With Your Strengths

Fishing for Eyes: The Lure of Visual Content in Marketing